Small Business Saturday UK is a grassroots, non-commercial campaign, which highlights small business success and encourages consumers to ‘shop local’ and support small businesses in their communities. The day itself takes place on the first shopping Saturday in December each year, but the campaign aims to have a lasting impact on small businesses. In 2015 Small Business Saturday will take place on Saturday, December 5th.
The Chamber is interested in promoting the Small Business Saturday event for our town on Saturday 5th December, traditionally the busiest Christmas shopping day. If you have a small business and you would like to be involved, please contact the Chamber secretary@staustellchamber.co.uk
Click here to find out more and how to get involved
See the case studies here as how other towns around the UK got involved
Small Business Saturday is an American shopping holiday held on the Saturday after US Thanksgiving during one of the busiest shopping periods of the year. First observed on November 27, 2010, it is a counterpart to Black Friday and Cyber Monday, which feature big box retail and e-commerce stores respectively. By contrast, Small Business Saturday encourages holiday shoppers to patronize brick and mortar businesses that are small and local. Small Business Saturday is a registered trademark of American Express corporation.
The Twitter hashtag #SmallBusinessSaturday has existed since early 2010 and was used to promote small businesses on any Saturday (not solely that Saturday between Black Friday and Cyber Monday). Small Business Saturday UK began in the UK in 2013 after the success of Small Business Saturday in America.
