What is Small Business Saturday?

Small Business Saturday UK is a grassroots, non-commercial campaign, which highlights small business success and encourages consumers to ‘shop local’ and support small businesses in their communities. The day itself takes place on the first shopping Saturday in December each year, but the campaign aims to have a lasting impact on small businesses. In 2015 Small Business Saturday will take place on Saturday, December 5th.

Small Business Saturday 2014 was a runaway success

• 16.5 million People shopped in a small independent business on the day, representing a 20% increase in footfall on 2013 or 2.7 million more shoppers
• 64% of UK consumers were aware of the day, a 33% increase on 2013
• Over 3.5 million Facebook views and #SmallBizSatUK trending at number one all day on 6th December 2014
• 55% of Local Authorities and hundreds of MPs supported the campaign

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